• YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
  • MrVilliam@lemmy.world
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    29 days ago

    Pro tip: open YouTube in Chrome, signed into your YouTube account. Allow the algorithm and your subs to continue recommending videos. Find one you wanna see. Copy link address. Paste it into Firefox with adblock, not signed into Google/YouTube. Prosper.

    Just watched a YouTube video on my PS5 earlier today while cooking a food and saw for the first time that they will shoot an ad with a “next” button that skips to another ad, and then there’s a “skip” button countdown. Ridiculous. I wouldn’t bother with adblock if the ads were reasonable.

    Here’s a free idea, YouTube: build in the ability to add videos to a simple temporary queue and then only put ads in at the very start or very end of videos so they aren’t intrusive.

    • palordrolap@fedia.io
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      29 days ago

      That free idea reduces (potential) ad watch time which reduces money, so there’s no chance they’ll implement it.

      If they thought they could get away with serving an ad every 15 seconds, they’d do it.

    • tabular@lemmy.world
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      29 days ago

      Presumably the algorithm feed will stagnate or even deteriorate if it sees you ain’t watching what it’s suggesting.

      • MrVilliam@lemmy.world
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        29 days ago

        After watching, click do not recommend and say that it’s because you’ve already watched it. Problem solved.

        • TheGalacticVoid@lemm.ee
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          29 days ago

          And now YouTube thinks you hate that video, so your recommendations are less relevant unless you’re willing to do the survey every time.

    • yamanii@lemmy.world
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      29 days ago

      Here’s a free idea, YouTube: build in the ability to add videos to a simple temporary queue

      You can have that by paying for youtube premium, they want you to sign up.

      • MrVilliam@lemmy.world
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        29 days ago

        I’m not tempted to sign up for something if I don’t even know what the features are. Maybe some of their dumbass ads should be for their own fucking product lol. I assumed that it was free from ads, and I think you can download videos and play with your screen off on your phone? Idk, Vanced has been great for me on my phone. And I wouldn’t have bothered to get that set up in the first place if the ads and lack of features weren’t so disruptively intrusive. If they find a way to shut down every way of getting around their overreaching bullshit, I’ll opt to fund a few respectable creators directly rather than pay for the platform.

        And I wouldn’t want to bother building a queue in the first place unless it were in order to manage ad breaks. Putting that behind a paywall defeats the purpose of what I’m proposing. You can already build playlists all day long.

    • Daemon Silverstein@thelemmy.club
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      29 days ago

      If you have Plasma Integration (KDE), you can create a task for sending the link directly to Firefox without copying and pasting. Plasma Integration shows as a context menu item inside chrome, if you use KDE.

    • variants@possumpat.io
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      29 days ago

      what I do is open a containerized tab on firefox so that youtube has no history enabled and doesnt fill the page with obnoxious content then I search for what I went there for then I close the tab so everything is purged. for my subscriptions I use a container on my server that downloads their videos and ads them to my plex server so I can watch them there when I have time to watch stuff its all in one place

  • ArchRecord@lemm.ee
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    29 days ago

    Good fucking riddance.

    The sooner they realize the enshittification isn’t working, and is only increasing the amount of people participating in the largest global consumer boycott ever, the sooner they’ll actually try to improve the platform, or die trying.

    YouTube has continuously made the experience worse, adding more and more ads to users not using ad blockers, to compensate for those using them. Guess what, genius? People block ads because they suck. Adding more won’t stop people from using ad blockers!

    And they have the audacity to try selling YouTube Premium for a whopping $14/mo (nowhere near the actual revenue generated from a user watching ads,) then don’t even provide any real benefit past ad blocking, after they deliberately killed YouTube Originals because it didn’t instantaneously bring in immense profits.

    And the content creators I personally know have shown me the amount of money they get from Premium users, and it’s sometimes less than the value of an ad-supported user, even though the Premium user generates more revenue than an ad-supported one.

    I would pay for YouTube Premium if it was a reasonable rate, and actually came with exclusive content, similar to Nebula, but it doesn’t.

    Instead, YouTube has continued to make the interface more and more bloated, slow, and inefficient, and increased the incentives for low-quality, mass-produced content, all while not paying creators enough to support themselves on YouTube’s own platform.

    YouTube can’t see itself as being the cause of its own issues, because it’s blinded by bad ad-driven fiscal policy that has only been a proven failure.

  • Swordgeek@lemmy.ca
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    29 days ago

    Youtube is waging a war against their customers. If they win, they lose; and if they lose they win.

  • gloriousspearfish@feddit.dk
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    29 days ago

    Once upon a time Google used few and non-intrusive ads. The ads were soo well-placed and relevant, that they almost seemed like a service to the user, rather than being forced upon you. Some of us even added exceptions for Google ads in our ad blockers, so we would not miss out.

    I miss those days.

    • GreatAlbatross@feddit.uk
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      28 days ago

      I unblock ads on AVForums. And honestly, the ads are either really well targeted (because I’m probably going to buy that amplifier eventually), or random ebay stuff.

      If they started serving up the generic “reduce belly fat in 2 seconds with this simple trick” with some AI generated picture, I’d re-evaluate very quicly.

    • SomeGuy69@lemmy.world
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      29 days ago

      Then google got greedy and ruined it’s own ad service. Imagine google would’ve stopped at this early point. A single, non flashing banner ad would generate as much as 5 multiple second video ads do now. But ads got used more and more inflationary, to the point where we are now.

    • limerod@reddthat.com
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      29 days ago

      That was almost a decade ago or even before. I remember adockers recommending white listing search engines or recommending to disable non-instrusive ads to support websites.

    • Rentlar@lemmy.ca
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      29 days ago

      There are some ads that I’m fine with, but they have to be clearly an ad, and related to the content on the site, not based on my previous interactions, nor using tricks to disguise ads as part of the content.

      On documentation pages: sure just have a thing related to CS courses, on pirating and streaming sites advertise VPNs, on horny sites advertise horny stuff, and casinos and sports advertise gambling and sports betting. But DON’T make the ad look like a section in the documentation, like another download button, like another horny video on the site, like another casino game or segment of the sports analysis. If I want to explore the ad I will, stop trying to trick me else I will try to block and avoid you entirely! If I figure out that are you spending more effort trying to trick me the less interested I will be in the product you offer.

      • ad_on_is@lemm.ee
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        29 days ago

        disguise ads

        While the intentions behind this are mostly evil nowadays, there’s also the design aspect to be considered.

        Imagine a nice, modern and minimal UI, and suddenly some flashy colorful element in the feed. it just hurts a designers feeling.

    • MangoPenguin@lemmy.blahaj.zone
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      29 days ago

      Meanwhile these days every time I happen to use Youtube without an adblocker I get the same car insurance ads that I’ve gotten for the last 4 years.

    • vext01@lemmy.sdf.org
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      29 days ago

      The ads are so obnoxious and frequent. It just kills it for me.

      I know the reply I’m gonna get…

    • SlopppyEngineer@lemmy.world
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      29 days ago

      Then they killed the competition and there was nobody left to stop them doing to you with ads what the farmer does with geese to make foie gras.

    • satanmat@lemmy.world
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      29 days ago

      I forgot where I heard this::: If there are fewer, more relevant ads, Google and YouTube should be able to make more money with fewer ads.

      The advertisers though want more ads even though they are less affective. As it forces the cost per ad down.

      It is totally backwards…. ¯\_(ツ)_/¯

  • TechnologyChef@lemmy.world
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    29 days ago

    The worst of all issues to me was any interruption working to help feed people or the destitute immediately has a 5 second skip, while all else has 59, 30, 20, 14 skip. There was no benefit for good externalities, just cost and profit. I was even ok with ads around 5 seconds and that they can even show up before watching a video. Adding the countdown was a nice touch too. It’s when it gets in the way of UI/UX, how you have to suffer through the same commercial over and over, interrupting a video at critical moments, and ending videos with an ad so that you don’t know if the video is ended that it gets awful to use. I would hope someone gets to making it 5 second ads that don’t take away from the experience.

  • x00z@lemmy.world
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    29 days ago

    They kept trying to ruin my experience so I’ve switched to Invidious and Odysee.

    Invidious only for the content creators that don’t crosspost to Odysee yet.

  • sudo42@lemmy.world
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    28 days ago

    No, this can’t be. They took all of our personal information so they could use AI to tailor ads to exactly what we wanted at any given moment.

    /s

  • daddy32@lemmy.world
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    29 days ago

    Remember when videos had to be at least 10 minutes long, so more ads could be added to the play time? Now they don’t give a fuck.