- YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
- Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
- Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
I was looking at the comment section from the article and the following comment made me laugh loudly, thinking on how bizarre our current world is:
So a platform that is blocking adblockers is delivering an ad piece advertising an adblocker. Ha! That’s an ad I’d love to watch 😂
I wanna see that ad
You need to deactivate your ad blocker for that 😆
They’d have to pay me
Every video ad needs to have the video uploaded to YouTube afaik. So it’s possible to find it, although I’m not sure if it also works for private videos.
Imagine being on the YouTube ad team…that has to be the most depressing team in tech history. Your whole existence revolves around peddling ads before people can watch the ads they want.
Your whole existence revolves around peddling ads before people can watch the ads they want.
Ah, what. Who wants or likes to watch ads at all?
I’ve clicked in to see a movie trailer, which is basically an ad, and had to watch an ad before I could watch the ad
A lot of creators have just turned into corporate shills. I stopped watching ETA Prime’s channel about tech reviews because it was becoming pretty clear that mostly everything he got was paid for by the company. Also, most creators are putting their own ads into their content.
I don’t follow those creators!
The best part of YouTube is the small creators who are just making videos as a hobby. Once they get so big they start shilling products they wouldn’t use themselves I drop them like a hot potato. For the most part that doesn’t happen though because I prefer niche topics and creators that don’t have “sellout” personalities.
Welcome to Youtube. It’s ads all the way down. Unless:
Firefox browser, Ublock Origin extension, Sponsorblock extension
Save 40% of your viewing time for actual content and send tips through creator’s Paypal or whatever.
YouTube is just on demand TV with extra steps these days. I’ve stopped watching videos, I have an LLM transcribe and summarize for me now. 99% of the content of a 10-15 minute video can be summarized into 1 or 2 pages and read in under 2 minutes.
I have an LLM transcribe and summarize for me now.
Only a matter of time before LLMs start injecting their own ads into these responses.
By that point I’m pretty sure we’ll have an effective compact model that can run locally and transcribe downloaded videos on reasonable hardware. Or you can just sic a paid model like chatgpt on the task. The corporate Internet is entirely focused on subscription service models now, unless you run the model yourself on local hardware you’re going to end up paying someone somewhere a service fee.
Local and open source
Nah, local LLMs are easily in the range of transcribe/summarize. I bet you could do that nicely with llama 8B without even needing a gpu.
Cant wait to have these
I think I need this, finally a real use for ‘ai’.
The amount of how to videos you have to watch through, when all you want is one little piece of info you should be able to search or scan for has been a problem since before the internet figured out how to increase clicks by making a web page in to slides.
Can you link me a how-to video on how to get startedt and send me a summary from your working setup?
I hope nobody lets them know that Firefox on Linux has never shown ads for any of their content.
Don’t worry. Linux is only 4% of the total computer market. They aren’t bothered with you because Linux isn’t worth it.
Oh well, sucks to be us! /s
That’s fine, we’re happy to keep the better choice to ourselves. 😆
SmartTube for Android TV is a must as well
I know right… Why should content creators be able to make money from content. Am I right?
The same reasons as open source software devs.
Some content creators but not most of them. A lot of open source software advertises too.
You’re joking, but you’re right.
Once the content has been created, the near-zero marginal cost of online distribution makes the concept of charging for copies wholly untenable.
The furry community figured this out years ago, our creators work on commission or paid subscription through Patreon or one of its ilk. They (mostly) don’t care where you freely share their work because they already got paid.
The knives are out for Patreon. Apple is looking to carve a big chunk out of that revenue. Google and Amazon (owner of Twitch) will not be far behind. Believe me, Google and Twitch are very unhappy that creators skip the platform monetization methods and just tell viewers to go to Patreon to bypass the heavy commissions.
Patreon deserves to die, their cut of the subscription income is extortionate for what amounts to a very limited web hosting platform.
Open-source alternatives like Mirlo or Cloud Patron will take its place, it’s only a matter of time.
Or SubscribeStar or any of the other alternatives.
Great time for Patreon to expand more into content delivery.
Patreon is jacked to the tits with vc money and enshittifying at a breakneck speeds. Done expect goods innovations from it in the future
People watch an ad for the privilege of watching a movie/show/game trailer all the time.
Yea…I’m old enough to remember when that was the content that paid for the platform. Putting an ad on top of that is fucking soulless vampic greed.
Welcome to the new Google. It’s rent seeking all the way down.
I have no problem watching a ad for a video but when I have to watch an ad just to see if I am interested in watching the video is where I draw the line. Forced ads before the video starts is the worst. Give me a min or two before forcing an ad. If I am looking for help for a particular issue I don’t want to watch ads after ad while trying to gauge the video.
I get what you’re saying but I’ve reached a point in my life where I really don’t give a shit and there is absolutely no way I’m watching ads. I’m also not paying google for anything they offer.
- Reviews
- Trailers
- Reactions
- Travel vlogs
- Beginner tutorials
To some extent, these types of videos advertise or promote a product, service, or experience.
So tell the content creators you like that you don’t like YouTube. While YouTube Premium is the same price as like two coffees a month… Maybe your content creator will help you if you can’t afford it.
Well, to begin with, both the watcher and the creator are clients of the platform. Both sides feel bound to it, even if both dislike it.
Then, YouTube premium is literally 20 machine coffees a month in my first world country. 15 if they’re done by someone. You seem to be speaking “privileged minority”.
I’m sorry… I didn’t realize the reason that there are so many Starbucks in America, like literally caddy corner from one another is because their customer base is the “privileged minority.” I’ll have to remember that line.
In all seriousness, you could argue that ads prey on poor vulnerable people unable to afford YouTube Premium that just want to use it to learn, and that would be a semi-coherent argument.
What you are trying to point is that in the United States of America (and maybe Canada) you people have coffee that’s so expensive that two of them pay for YT premium. You’re only missing out on most of the internet (eg. Not the US).
Starbucks is notoriously expensive and nobody refers to it as coffee round here. Starbucks in my first world country is considered something for hipster digital nomads. You can’t find them outside areas with tourists as everyone else is happy with “regular” coffee that’s literally 10 times cheaper.
Saying that two coffees equate to YouTube premium while using Starbucks as a metric is like saying that a car only costs a watch or two while using a Rolex as the reference watch. If you consider a Rolex to be your reference watch, cool, you’re a privileged minority.
I’m sure they make enough money to not care. Being in the part of the company that brings in the dough is generally a pretty good position to be in as well.
It’s the only consumer product they haven’t canceled.
Gmail would like a word
and it’s potentially an existential threat.
At least you can tell your boss “I’m working on it!”, sit on your ass, and every 6 months add one more little UI or formula change which “finally stops adblockers” but is defeated within 3 days.
Yeah I don’t believe they really put their hearts in it. If they truly wanted to force you into watching ads, they’d manage. Their team is just not that interested.
Their team is probably using adBlockers more than the rest of us. They understand the depth of the surveillance baked into those ads.
And because they have to test the ads.
All corporate IT jobs are depressing, because working in a corporation isn’t something that a thinking person is equipped to do.
Even better, you work for one of the wealthiest corporations in the world with virtually unlimited resources at your disposal, and you still get your asses handed to you by a handful of people with laptops.
If they didn’t have to support the web, and various legacy platforms, the could lock it all down with drm more easily.
Hence Google’s proposal to DRM the web
And people’s response has shown its not easy or even working.
in tech*. most people don’t even know or care about it
That’s far less true now that they’re breaking the functionality of tons of adblockers that it was a few years ago.
most normies i know don’t care about it.
i have no idea how they use the internet without them, but here we are.
All the eggs in one basket? Computer nerds would never allow that.
Meanwhile Odysee goes ads free…
The ads have reached a breaking point.
If I can’t block them, I’m just not watching the YouTube. I’ll never pay.
It used to be funny to link a relevant YouTube clip, but it’s not funny if you have to sit through half a minute of ads just to see something silly.
It’s also not really a long time streaming service like TV channels or netflix etc., because the homemade content sucks in comparison to an actual documentary that I can also watch without ads on other services.
It’s like Google completely misunderstood the point of the service they initially made. Also following a decade of users attempting to “monitize” their fucking crap, you can be sure that there’s nothing worth watching on YouTube that couldn’t have been better presented in a gif or in text.
Then the player is also fucking up lately. Usually if I go there, I’ll check the written description while the ads play, just to see if the content is worth the wait, but nooo… you can’t even do that anymore, because the app will start reloading between the multiple ads and the screen scrolls around and minimizes the description and comments. They’re literally hiding any information on the clip except the title until you’ve watched the ads.
It’s fucking garbage. Enshittified to death.
Jesus christ i didnt think it was THIS bad. Google really needs that ad revenue lol
No, this can’t be. They took all of our personal information so they could use AI to tailor ads to exactly what we wanted at any given moment.
/s
Just got a one-minute unskippable ad for the first time yesterday (no way to use adbockers on a PS5). I’d rather not watch at all.
I’m starting to think our entire economy is built upon ads.
Edit: Word missing
The reason I left Twitch was because the fucking ads were unbearable. I’ve even taken a screenshot to show people that I wasn’t lying when I said I saw that Twitch expected me to sit there and listen to and watch 8 fucking ads. Ads to shit I don’t care about other than think of violent thoughts in what I’d love to do to marketers and find a way to advertise that so they get a god damn clue.
In a perfect world, maybe A ad wouldn’t be so bad. But this has gotten out of hand and out of control. We shouldn’t ever have to sit and watch a string of ads, all varying from 20 seconds to an entire minute and even longer.
And good, I hope YouTube is stupid as fuck enough to be aggressive. Drive more creators out, even hit the successes of the YouTube whores who’ve long lived on the platform. Because all that they’re going to do is affect everyone at the end of the day, all for the sake of profiting for marketers.
I want the statistic on how many Google employees use ad blockers now. It’s basically a necessity.
There’s no winning a perpetual game of whack-a-mole, especially when having no moles (=viewers) left also means that you lose.
ha ha!! take that!
i consider unblockable ads to be direct attack on my psyche, trying to worm in and make me think in a way they want. I will never tolerate them and would rather see anything relying on them burn. My mind is my own and no one else has any business influencing me without my permission.
potential account suspension
You don’t even need an account to use YouTube lol
I’d be willing to pay for their service if it didn’t entail creating an account and letting me get tracked even further.
I don’t know what the solution is, but ads isn’t, a Google account isn’t, but piracy isn’t either.
YouTube is also aggravating customers who use their official apps by increasing the frequency and length of the ads. In just 4-5 months, I’ve seen YouTube ad lengths on Roku go from 10-15 seconds to 30 seconds, to a minute.
They’re trying to recoup lost ad revenue by pissing off the one demographc most likely to sit in front of the TV the longest.
