Updated: 8/1/2025 4:18 p.m. ET: In a statement to Kotaku, a spokesperson for Valve said that while Mastercard did not communicate with it directly, concerns did come through payment processor and banking intermediaries. They said payment processors rejected Valve’s current guidelines for moderating illegal content on Steam, citing Mastercard’s Rule 5.12.7.

“Mastercard did not communicate with Valve directly, despite our request to do so,” Valve’s statement sent over email to Kotaku reads. “Mastercard communicated with payment processors and their acquiring banks.  Payment processors communicated this with Valve, and we replied by outlining Steam’s policy since 2018 of attempting to distribute games that are legal for distribution.  Payment processors rejected this, and specifically cited Mastercard’s Rule 5.12.7 and risk to the Mastercard brand.”

Rule 5.12.7 states, “A Merchant must not submit to its Acquirer, and a Customer must not submit to the Interchange System, any Transaction that is illegal, or in the sole discretion of the Corporation, may damage the goodwill of the Corporation or reflect negatively on the Marks.”

It goes on, “The sale of a product or service, including an image, which is patently offensive and lacks serious artistic value (such as, by way of example and not limitation, images of nonconsensual sexual behavior, sexual exploitation of a minor, nonconsensual mutilation of a person or body part, and bestiality), or any other material that the Corporation deems unacceptable to sell in connection with a Mark.”

Violations of rule 5.12.7 can result in fines, audits, or companies being dropped by the payment processors.

  • JustTheWind@lemmy.world
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    6 days ago

    We totally didn’t do that! Valve and other merchants obviously kept receipts.

    I almost love how normalized flagrant lying has become in the corpo-political sphere. They’ve become so emboldened by just telling whatever unbelievable lie they want and expecting to get away with it. If it’s not catastrophically illegal to do so, they just lie. I don’t take anything not said under oath seriously anymore, and even then, I take it with a grain of salt.

  • reksas@sopuli.xyz
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    6 days ago

    since they deny it, then everyone should just revert whatever was done to censor stuff.

  • haloduder@thelemmy.club
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    6 days ago

    I’m voting for Donald Trump because of Collective Shout.

    Since neither candidate represents the working class and all we have is a culture war, I’m going to fight back against censorship wherever I can.

    All of the people on the left pushing censorship and attacking freedom of speech are directly responsible for driving me further to the right.

    • JcbAzPx@lemmy.world
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      6 days ago

      You mean the guy that is president right now, while this is happening, that is doing nothing about it because he’s too busy dealing with his pedophile rape escapades becoming public knowledge?

    • Atomic@sh.itjust.works
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      6 days ago

      I’m sorry. Did you just say you want to vote Trump because you think they’re against censorship? The guy that threatens journalists, and politicians that report or say bad things about them. Do you not think that’s censorship?

      I don’t even have a bone in this fight. I just want to understand the thought process.

      • waterSticksToMyBalls@lemmy.world
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        6 days ago

        Censorship means different things to different people. For those on the left censorship means suppression of liberal ideas, suppression of journalism exposing corruption and brutality, suppression of peoples history. For those on the right censorship means they can’t say the n word anymore.

        Would you care to guess what censorship means to haloduder?

    • BipolarSilence@lemmy.cafe
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      6 days ago

      This is what we call ragebait! There’s too much going on in the news to even bother with this type of ‘person’.

      • haloduder@thelemmy.club
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        6 days ago

        Not really. You don’t like what I have to say, so you’re trying to get me censored by crying ‘ragebait.’

        You’re another example of why censorship on the left drives people further to the right.

        I’m going to block you now since I can tell you need the last reply.

        • 13igTyme@lemmy.world
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          6 days ago

          That’s some strong protection. You’ve spent the last hour getting the last word in on everyone replying to you.

        • FlyingCircus@lemmy.world
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          6 days ago

          Tbh liberals love censorship as much as conservatives (see the proscription of Palestine Action in the UK).

          But it’s a bit silly saying you are going to vote for a conservative because a conservative group is censoring you.

          • simsalabim@lemmy.world
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            6 days ago

            I guess only in a country that is so far leaning on the right thinks that liberals are “on the left”.

            • FlyingCircus@lemmy.world
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              6 days ago

              Well that’s why I didn’t say “leftists.” But if we’re continuing to be honest, leftist governments also censor. I don’t think you can find any ideology that doesn’t censor, actually.

          • haloduder@thelemmy.club
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            6 days ago

            These are Australian conservatives, they don’t value freedom of speech as much as American conservatives.

            They are willing to abuse censorship to push their agendas, just like American liberals.

            • SmilingSolaris@lemmy.world
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              6 days ago

              Hi. Texas conservatives in Houston took over the city schools and removed libraries to create a prison inside the school itself. Fuck you and your talks of censorship. You don’t know censorship and think the conservacucks don’t do it because they ain’t targeting your white cis heterosexual ass. You have no opinion worth censoring because your just that white bread bland.

            • FlyingCircus@lemmy.world
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              6 days ago

              You know that American conservatives have been banning books from libraries, and banning topics like racism and homophobia from being talked about in schools, right? American conservatives love censoring anything they don’t agree with. They are the original snowflakes.

              I suspect your butt is just chapped because you can’t drop a hard “r” on BlueSky.

    • Tattorack@lemmy.world
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      6 days ago

      But the people on the right are also pushing for censorship. You’re just choosing what flavour of censorship.

      In America you don’t have any other parties with more moderate idealogies either. It’s either the one or the other.

      So before you go voting for a literal criminal as the opposition, why not first burn down your shitty system and rebuild something better.

    • SmilingSolaris@lemmy.world
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      6 days ago

      Upset about conservatives and their puritanical practices. Votes for puritanical conservatives. What, do you think because he fucks kids he will allow your gooner game?

      • haloduder@thelemmy.club
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        6 days ago

        Useful idiots on the left are the only ones attacking freedom of speech, saying its a dogwhistle.

        Useful idiots on the left are the only ones trying to control narratives by controlling what information people are allowed to share.

        • pahlimur@lemmy.world
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          6 days ago

          You are one of the worst cucks I’ve ever seen. Go read this guy’s comment history, holy shit.

        • rmrf@lemmy.ml
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          6 days ago

          Ah yes, because the left wing is famous for the proliferation of requiring a government issued ID to use the internet in ways that make them uncomfortable.

        • SmilingSolaris@lemmy.world
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          6 days ago

          My brother in Christ they are a self proclaimed anti queer conservative organization. Do you want to be right? Do you care if you’re correct or not? Or do you want to blame everything on the ghosts in your head?

  • haloduder@thelemmy.club
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    6 days ago

    So much fucking censorship and agenda-pushing on the internet.

    It makes me sick how many useful idiots are being herded like sheep just to satisfy those with more money than them.

  • surph_ninja@lemmy.world
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    7 days ago

    Put simply, we allow all lawful purchases on our network.

    As Valve correctly points out, this is a blatant & outright lie. They have cut off any number of legal entities over pressure from politicians or groups. Now they have to own it.

    • ChickenLadyLovesLife@lemmy.world
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      7 days ago

      I mean, their own Rule 5.12.7 has that “or” in it, which includes transactions that are fully lawful but “may damage the goodwill of the corporation”.

      • Atomic@sh.itjust.works
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        6 days ago

        You will find such language pretty much everywhere. And there are reasons for it. A good example are certain drugs that are technically not illegal. Because they have not been officially classified yet.

        That used to be a thing here in Sweden some time ago, where they’d just change some little compound and could technically, legally sell it online until it was deemed otherwise. Because it’s now technically a new formula. Once it was classified, they just repeated the proceas.

        MasterCard might not want to be seen as an enabler in the drug trade. So while it’s technically legal. They don’t want anything to do with it. And would like the option to take action.

        And according to the articles. It’s not MasterCard pointing to that regulation, but the processors. As MasterCard notes. They’re not a bank, they’re not processing your payment. They just provide the technology to do so.

        Furthermore. I’m quite amazed that people seem to think Valve is this really good company that we can all trust and take their word on. Valve says one thing. MasterCard says another. I wouldn’t take either one of them on just their word. Better to take a step back, and see how it develops so you don’t make yourself a useful idiot.

      • PastafARRian@lemmy.dbzer0.com
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        7 days ago

        Monero, a decentralized censorship proof cryptocurrency, has no real utility with regard to solving MasterCard’s censorship and only depends on a pyramid of investors to function at all? That is not my understanding.

        Yes, most cryptos are treated like pump and dump scams. 99% of usage is like that. Absolutely does not change the underlying utility nor would I recommend “investing” in them.

        • kadu@lemmy.world
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          7 days ago

          Monero, a decentralized censorship proof cryptocurrency, has no real utility with regard to solving MasterCard’s censorship and only depends on a pyramid of investors to function at all?

          Monero - the digital token with no real world value, yes. You don’t need crypto to fix this issue. Brazilians can use Pix and would not depend on MasterCard and Visa, and this includes everything from physical purchases to digital storefronts to paying in installments and more. All attached to currency that actually means something and zero crypto bros trying to pump the value up or down on their delusional subreddits.

          • PastafARRian@lemmy.dbzer0.com
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            7 days ago

            Pix sounds trivially easy to censor, freeze, or control from the government’s perspective. Unless I’m missing something that makes it easier for the government to censor innocuous NSFW content. And we don’t have anything like it in the US so it’s useless to me.

            Monero can be used immediately without storing a balance for longer than a few minutes, although a correlation attack would be trivial like that. But at best it is not subject to market whims any longer than you decide is necessary for your anonymity needs. It’s the perfect case for purchasing NSFW software, where you want the purchase private and uncensored even when it’s perfectly legal. That sounds like an incredible real world value, even after the crypto bros are long gone and the value dumps (imo) 99%. But it’s a tool that needs no real world value.

            • kadu@lemmy.world
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              6 days ago

              Pix sounds trivially easy to censor, freeze, or control from the government’s perspective

              If the Brazilian government decided to go against the constitution to censor my online purchases like that, buying hentai games would be the least of my concerns. And then it wouldn’t matter if I’m using your fake crypto bro tokens or not.

              And we don’t have anything like it in the US

              Of course not. You live in a weird techno feudalism where the government can’t do anything because that’s socialism and the only solutions you trust are some random tech bro dependent crap like CashApp.

                • kadu@lemmy.world
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                  6 days ago

                  so you agree that Monero has value then

                  Nope, I’d rather use seashells than something like Monero. Crypto is got negative value, the time wasted hearing people like you preach about it is never going to be returned to my life.

                  especially in countries like the US?

                  Seashells would be an upgrade in a country like the US, but failures of your payment systems do not change anything for the inherent value of random online tokens.

  • PlzGivHugs@sh.itjust.works
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    7 days ago

    Tl;dr: Mastercard says they didn’t “force” Valve to remove nsfw games. Thry just told them that if they didn’t remove the games that were complained about by Collect Shout, they’ll block them.

      • HarkMahlberg@kbin.earth
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        7 days ago

        Unless MC and Visa are run by people who already agree with Collective Shout and are just using them as an excuse to enforce this policy.

          • HarkMahlberg@kbin.earth
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            7 days ago

            If they do, that includes them. Decision makers at all levels, nobody gets to say “hey I didn’t make Mastercard act this way.” Because the status quo would have been to carry on processing video game payments, even in the face of a minority faction like Collective Shout.

            • AnUnusualRelic@lemmy.world
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              7 days ago

              You’d expect them to put profits above this kind of petty consideration. That would only be valid if the company was owned by a fairly small group.

  • dreugeworst@lemmy.ml
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    7 days ago

    nonconsensual mutilation of a person or body part

    I feel like a strict reading of this rule would also put a lot of fighting games, shooters, horror games etc in the not approved category

    • Simulation6@sopuli.xyz
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      7 days ago

      I think some christian items could also be affected, like the bible. Cane and Able, crucifixion, etc are all in that book

    • Rekorse@sh.itjust.works
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      7 days ago

      Mutilation seems to imply more than just violence or killing. For example, Days Gone has a scene very early that involves flaying someone’s skin off, I would imagine that type of stuff would qualify.

        • lightnsfw@reddthat.com
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          7 days ago

          That’s the thing, who defines what artistic value is? I’ve seen some pretty creative pornography over the years. Is that artistic value? I’ve seen very creative depictions of violence and uses of profanity too. What about on the other end of the spectrum, Is Tetris have artistic value?

          • Danquebec@sh.itjust.works
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            6 days ago

            I think pornography is an “art” the same way gastronomy is an “art”. Both serve a simple function: one to arouse you, the other to be enjoyable food to eat.

            I think the more general definition of art is something that generates more complex emotions and thoughts.

            • lightnsfw@reddthat.com
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              7 days ago

              I was trying to keep it limited to gaming and Tetris was the most basic one that came to mind. How about Pong?

              Also not knocking these games at all. Just trying to make a point.

        • Khanzarate@lemmy.world
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          7 days ago

          That’s true but anyone agaimt its inclusion would just say it doesn’t add to the story. “Clearly it detracts from the story, as the player would be distracted by the horrific event instead of enjoying the game” -some hypothetical mastercard Exec, right before fining Valve.

          It’s not a court, so there’s no appeal from that, unless there’s an appeal granted by the contract itself.

        • Rekorse@sh.itjust.works
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          7 days ago

          They didnt have to show it so explicitly, although I’m not sure simply implying mutilation would qualify too.

          Its hard to say what the right level of shock for that kind of thing is, it probably should just be restricted to adults only.

    • arin@lemmy.world
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      7 days ago

      Oh did you not read the years and years of actions religious groups did to snuff games and movies?

    • Korhaka@sopuli.xyz
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      7 days ago

      Right now in Rimworld I am sending child soldiers to bring more ammo to the mortars that are busy pounding away at some primitive tribesmen that are angry at me for dumping a few tons of toxic waste on their home or something.

      Those that survive the mortar bombardment will be lobotomised and enslaved. If they have enough limbs remaining to be useful to me I will probably use a few of them as slaves and the rest will be sold to the empire. Any that the empire don’t want will be harvested for organs and dumped in a corpse pit.

      I didn’t ask if the tribesmen consented to any of this.

        • AliasVortex@lemmy.world
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          6 days ago

          Absolutely and more! We also have psychic powers, murder robots, friendly murder robots, vampires, genetic engineering, organized religion, semi-sentient plants, space ships, cannibals, space drugs, drugs in space, rabid woodland critters, eldritch horrors beyond comprehension, giant bugs, orbital bombardments, and also the looming threat of starvation as you watch all that you built burn. That’s all before we talk about things that the modding community has brought to the game.

          To be clear, the RimWorld doesn’t force you into any one play style, and most of the things listed above can be disabled or avoided if that’s not your jam. At its core the game is trying to tell a story, it’s up to the player to help shape that story. It’s absolutely fantastic; quite literally the best $30 I’ve ever spent on a game (if we’re talking hours played, I’m just about to turn the corner on 2,000 hours (in the spirit of disclosure, a chunk of that is also spent making mods for the game)).

      • confusedbytheBasics@lemmy.world
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        7 days ago

        I keep trying to learn rimworld. I drop out of most tutorials some time after building a refrigerator. Any recommendations on how to get further along? This is a game I’ll love once I know it but I’m not there yet.

        • Korhaka@sopuli.xyz
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          4 days ago

          Lower difficulty, in all present difficulty options the raid strength is determined largely based on your colony wealth. If you have massive towers of gold then expect big raids.

          Even flooring adds up to wealth, massive rooms with carpets can become a non insignificant value. This isn’t to say don’t build them, but you should make sure a reasonable amount of your total wealth is invested into warfare. It can be quite easy to hoard things that are useless to you but have a fair bit of value to them.

        • Yeather@lemmy.ca
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          7 days ago

          Do the relaxed scenario girl and a lower difficulty for an easier time. Drop in a year round grow area, and mountainous area to mine a base into the mountain.

    • Decoy321@lemmy.world
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      7 days ago

      Oh shit, that’s an old school reference. Poor Mr. Cheeseface.

      For those unfamiliar, this is from an old National Lampoons magazine.

      A few years later, someone actually shot that dog.

  • Grizzlyboy@lemmy.zip
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    7 days ago

    I love how this has damaged Mastercards brand much more than anything Valve sells. MC would rather pressure Valve for selling NSFW games, than clean up billionaires buying and trafficking children.

    • Barbecue Cowboy@lemmy.dbzer0.com
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      7 days ago

      Mastercard is living the corporate dream. They’ve colluded their way to a near monopoly and don’t have to care about the value of their brand. They just have to be invisible enough that they don’t pull heat for something or other from various governments.

    • Luouth@lemmy.world
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      7 days ago

      Hey, Mastercard don’t deal with those transactions. Too traceable! Diplomatic narcotics and crypto have less of a paper trail…

  • njm1314@lemmy.world
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    7 days ago

    Why are they lying? I don’t understand what it’s accomplishing. We all know they’re lying. That’s obvious from their statement here.

  • Itdidnttrickledown@lemmy.world
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    7 days ago

    We have seen the same behavior out of the credit card companies before. Its pretty clear that they do pressure companies to remove content they don’t approve of. Its censorship and its legal since the companies are not the government. They are just tied in at a high level to the banking industry. Its a good example of how lack of regulation harms both creators and consumers.

    It lets a bunch of poorly adjusted individuals force their personal mental problems on us all.

    • haloduder@thelemmy.club
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      6 days ago

      Taking away our freedom of speech is something to go to war over.

      If this trend of giving all the government power to companies continues, well, let’s just say I’m glad we have the 2nd amendment to fight back against tyranny.

      I’m not going to live in a reddit cuck-world without a fight.

  • UltraGiGaGigantic@lemmy.ml
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    7 days ago

    I guess turn the boobs butts and dicks up to 10,000 then. In every game.

    Its time for Gordon freeman to do unholy things with a headcrab!

  • Green Wizard@lemmy.zip
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    7 days ago

    So obviously somebody is lying. I really don’t understand why Valve or Itch would be the ones lying about this. My money is on the group of self righteous censorship soldiers with too much time on their hands, and the payment companies. I could always be wrong I though.

    • gandalf_der_12te@discuss.tchncs.de
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      7 days ago

      they’re blaming it on the middle men

      In a statement to Kotaku, a spokesperson for Valve said that while Mastercard did not communicate with it directly, concerns did come through payment processor and banking intermediaries.

    • rumba@lemmy.zip
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      7 days ago

      MasterCard is so big they don’t even know what all their departments are doing. The PR department probably asked a couple of the top level execs if they were pushing for this and they said no so they claimed it didn’t happen.

      • GreenKnight23@lemmy.world
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        7 days ago

        MasterCard knows exactly what they’re doing.

        executive leadership is varying degrees of Christian nationalist and trump supporters.

        source: me, I know people.

    • Rose@lemmy.zip
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      7 days ago

      Not necessarily. Valve says they haven’t heard from Mastercard directly. Is there evidence of Itch.io having been approached at all? It seems to me that they just made the move to delist and investigate to be safe in the wake of Valve’s rule changes.

  • darthelmet@lemmy.world
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    7 days ago

    Gotta love it when companies put something in their legal agreements that just says “we can do whatever the fuck we want.” Is the rest of the wall of text just there to hide that somewhere someone won’t read?