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Cake day: June 15th, 2023

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  • our last “just war” that was even a little cut and dry was world war two.

    The Balkans were pretty cut and dry in justified intent.

    It was an intervention into the worst genocide in Europe since WW2. We’re talking not only wholesale slaughter of civilians, but even the establishment of literal rape camps as part of an organized, systemic campaign of ethnic cleansing. What was happening in the former Yugoslavia was absolutely horrific and the US and NATO stepping in to put an end to it was an unequivocally good thing.

    That said, there were still questionable incidents like the “accidental” bombing of the Chinese embassy or the numerous cases of civilians killed by NATO bombs. But that mostly emphasizes the fact that there’s no such thing as a clean war. War is always going to leave blood on your hands, even if it’s being fought for the right reasons.


  • Searches are supposed to be fast at giving you the answer you’re looking for. But that is antithetical to advertising.

    And we have evidence that this is exactly why it happened, too:

    https://www.wheresyoured.at/the-men-who-killed-google/

    While I’d highly recommend giving either the article a read or the companion podcast a listen because Ed Zitron did some fantastic reporting on this, the tl;dr is that a couple of years ago, there was direct conflict between the search and advertising wings of Google over search query metrics.

    The advertising teams wanted the metrics to go up to help juice ad numbers. The search team rightly understood that there were plenty of ways they could do so, but that it would make for a worse user experience. The advertising team won.

    The head of the advertising team during this was a man named Prabhakar Raghavan. Roughly a year later, he became the head of Google Search. And the timing of all this lines up with when people started noting Google just getting worse and worse to actually use.

    Oh, and the icing on the cake? Raghavan’s previous job? Head of Yahoo Search just before that business cratered to the point that Yahoo decided to just become a bing frontend.

    Zitron is fond of saying that these people have names and it’s important that we know who’s making the decisions that are actively making the world of tech worse for everyone; I tend to agree.