I’m not sure that categorizing people as “normies” is a great idea. nor is it a way to entice new people and voices to join and learn how to use the fediverse so that it can become a more reliable place.
i think blaming enshittification on “normies” is a lot easier than holding greedy corporations accountable for directly making everything worse. it’s surely easier, but the real issue remains unchecked.
if anything, it’s a good thing that more people are learning how much better the fediverse is. it helps the fediverse get stronger, not weaker.
“us” vs “them” is not a mindset that will produce anything except cesspools of toxicity. at least imho.
If you truly believe that, then vilifying more “simple” and less tech-savvy individuals is not the way to do it. Don’t be angry that they click on ads. Be angry that they’ve been poisoned to think that behavior is normal on the internet.
Education is absolutely possible for those new to things like the fediverse. But education doesn’t work when you use those labels for people. It widens the gap, it doesn’t close it.