Lot of words just to say that once the advertisers move in on a centralized platform its value is shot. A huge part of the reason I abandoned the last platform I was using and sought a federated alternative.

Technique to build familiarity. Obviously doesn’t work on everyone but for those it does it’s quite effective

Literally anyone that’s trying to sell you something whether it’s a product, service or ideology is likely to use it if it may increase their chance of success.