• 1984@lemmy.today
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    3 months ago

    Corps use whatever is popular to try and appear modern. This happened with “girls in tech” also. They put some female developer out there to talk about her career, since its inspiring other females.

    But the most important thing?

    It doesn’t cost them anything and they don’t commit to any actions or results.

    Of course companies don’t give a fuck about your gender. You are a consumer. Buy their stuff, that’s all they want. If you are unhappy, you probably buy more stuff, so why make you happy and content?

    I also don’t care about your gender. Care about mine? Probably not.

  • Floshie@lemmy.blahaj.zone
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    3 months ago

    maybe there is. sure the products are portraying the brand, but it’s also a way to normalize our colours in the public

    yet they are still corpo so fuck them right ?

    • renzev@lemmy.worldOP
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      3 months ago

      Yeah, normalizing pride is a good thing. It’s also pretty funny when chuds lose their shit over “companies going woke” and the like, so I guess it’s not all bad.

    • Korne127@lemmy.world
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      3 months ago

      Yep. It is a good thing that pride is so mainstream that companies want to do stuff like that to profit off it. It’s much better than if all companies would make anti LGBTQ ads because that’s the most profitable thing. And it still promotes it and makes it more normal, which is super important to anti-stigmatise it as there still are many homophobic (young) people which this might actually influence and help to get more acceptive.

  • Vespair@lemm.ee
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    3 months ago

    Using a stonetoss comic is weird. Please just let this Nazi’s gross artwork fade into obscurity

  • Korne127@lemmy.world
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    3 months ago

    The last pride ad I saw talked about some statistics that only every third gay couple dares to hold hands in public and that this is awful that people can’t just be freely who they are without fearing attacks or hatred. And that this must be changed, etc. I think that was quite nice :))

    • renzev@lemmy.worldOP
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      3 months ago

      Hmmm I think I remember seeing something similar at an airport once. I think it’s a good example of a company using their platform to spread a positive message.

    • Stovetop@lemmy.world
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      3 months ago

      Agreed. As much as I hate the commodification of pride, I’d rather live in a world where corporations are financially incentivised to pay lip service to LGBT rights and issues than financially disincentivised.

      • renzev@lemmy.worldOP
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        3 months ago

        I’d rather live in a world where corporations are financially incentivised to pay lip service to LGBT rights and issues than financially disincentivised.

        Good point. Maybe it’s good to see advertising not as a force of its own, but as an indicator of a culture’s values? Companies have been co-opting culture for marketing purposes for a really long time, and the fact that now they’re doing it with LGBT+ culture just shows that it’s no longer as stigmatized as it used to be

  • AllNewTypeFace@leminal.space
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    3 months ago

    Nazi cartoonist complains that corporations aren’t sincere in their support of LGBT communities. I’m sure his concerns are in good faith.

    • Kaboom@reddthat.com
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      3 months ago

      It’s edited in case you didn’t realize that. Look at how the font changes in a couple places.