While I once hoped 2017 would be the year of privacy, 2024 closes on a troubling note, a likely decrease in privacy standards across the web. I was surprised by the recent Information Commissioner’s Office post, which criticized Google’s decision to introduce device fingerprinting for advertising purposes from February 2025. According to ICO, this change risks undermining user control and transparency in how personal data is collected and used.

  • RubberElectrons@lemmy.world
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    13 days ago

    So I’ve heard and read. Fwiw, I was reading into the state of the art many years ago when fingerprinting was more nascent, I expect it’s matured and gotten yet more advanced in the time since (unfortunately).

    Guess I gotta pause working on interesting, net-positive work for a little bit to see where things are, and how to properly combat it, lest I give out poor advice again.