cross-posted from: https://lemmy.zip/post/27733087

Social networking startup and X competitor Bluesky is working on subscriptions. The company first announced plans to develop a new revenue stream based on the subscription model when detailing its $15 million Series A back in October. Now, mockups teasing the upcoming Bluesky subscription, along with a list of possible features, have been published to Bluesky’s GitHub.

  • CosmoNova@lemmy.world
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    17 hours ago

    I think the Xitter or even Discord model is poisonous for a community. It essentially creates a caste system where equal exchange can’t happen. In part because it attracts a very special kind of user base that creates a special kind of culture.

    • .Donuts@lemmy.world
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      12 hours ago

      It essentially creates a caste system where equal exchange can’t happen.

      If you experience Nitro members being seen as more important than others, you’re in the wrong Discord communities.

      I’ve never seen someone being glorified because they are a Nitro user, and although I’ve seen some member pretending to be superior because they have Nitro, they were quickly to be ridiculed and put back in their place for trying to gloat about paying for it.

      Source: been on Discord for over 9 years.

      • CosmoNova@lemmy.world
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        12 hours ago

        You’re thinking about it too literally. It really comes down to emotes, stickers and the like. That’s the Discord currency and before you say you can just post pictures, that’s not the same and not treated alike. It’s not about being ridiculed. It’s about being excluded from the conversation. You simply won’t be acknowledged the same way if you can’t communicate in the same style. It’s not even about one party being better. It’s more of a small rift between the two. The divide is subtle. Perhaps too subtle for most to care but it’s there.

        • .Donuts@lemmy.world
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          12 hours ago

          Perhaps too subtle for most to care but it’s there

          I’d rather say it’s only something to care about when you are in high school or peaked in high school.

          Nobody cares in community servers who’s got animoji and who can send a sticker from another server.

          • GreyBeard@lemmy.one
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            12 hours ago

            Yeah, this sounds like the whole “green bubble” thing that I heard about. Where kids were seen as poor if they had a green bubble in iOS, because that signified you weren’t on an iPhone. That was way after my time in high school, but if it had been a problem when I was there, I know I would have not wanted to associate with any kids being that judgy.

  • ArchRecord@lemm.ee
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    18 hours ago

    While a lot of us hate ads and subscriptions, I have the unpopular opinion that they are generally still viable considering the state of how we use the internet today.

    The thing is, I think that if there are ads, there should be the ability to pay to remove them, and if there is a subscription, there should be an ad-based tier as an alternative.

    Let your users choose, respect their preference for funding model, and allow them to choose if they want to support a given monetization policy.

    Of course, seeing as how they raised $15m from VCs, I doubt this will be nothing but what will inevitably devolve into a pay-for-reach scheme similar to Twitter Blue (or, sorry “X Premium”) that just leads to those with wealth getting more engagement, and a louder voice.

    • Buffalox@lemmy.world
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      3 hours ago

      Ads and monetization have ruined the internet compared to what it was. Early Internet was completely without ads, and things were run by people who were actually interested in the content presented, not in profits.
      I have donated a couple of times to Lemmy.world, because servers and work is needed for it to work. But I refuse to accept any ads anywhere. Ads do NOT improve content IMO, it merely concentrates content with commercial sites.

    • foremanguy@lemmy.ml
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      10 hours ago

      The problem is that today ads are against privacy so the ad-tier are really invasive in term of tracking and because their services tracks you when using ad-tier they will when using noad-tier. For example if you pay YouTube premium you’ll not have ads in YouTube but your consumption habits will serve google ads services to serve you ads on all almost all sites of the world

      • ArchRecord@lemm.ee
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        5 hours ago

        True, but that’s a matter of technical implementation that I believe should be changed along with any proposed change to monetization models like I’d previously mentioned.

        For instance, the site should delay ad loading until you pick “yes, I want to see ads,” or if you pick “I have a subscription” and sign in, it shouldn’t load them at all.

        This isn’t impossible to do, it’s just something they haven’t made as an easy implementation yet, since things like Google’s ad services auto-load when a page is loaded, since no site really has a mechanism to manually enable or disable the core requests to Google based on user input.

        • foremanguy@lemmy.ml
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          2 hours ago

          You’re right, I fought that people are exasperated of seeing ads but when they are not present BUT their system is tracking you the same way, so people are okay with it as long as nothing pop on their screen. Loading trackers in the background or not.

    • GreyBeard@lemmy.one
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      12 hours ago

      One of the big problems with the 2 tier system you describe, is the most valuable users to advertisers are the ones with the type of money to pay for a subscription to not see ads. So by having an ad free version, you are devaluing your platform to advertisers. I’m not saying the 2 tier system can’t work, it does for plenty of things, but it is why a lot of websites don’t offer it, or avoid it for as long as possible.

      • tb_@lemmy.world
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        11 hours ago

        Where have you heard about that?

        I can think of a counter example in how Netflix is boasting about the revenue of its cheaper ad tier.

    • phoneymouse@lemmy.world
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      14 hours ago

      The problem with ads is advertisers want to be able to target specific groups of people, which means the platform needs to violate your privacy to get that information.

  • robocall@lemmy.world
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    18 hours ago

    Would love to hear about Mastodon in the news (or by anyone with a following) for once instead of Bluesky

    • Tattorack@lemmy.world
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      8 hours ago

      Mastodon needs to be newsworthy first. Otherwise the news we’d constantly hear is “Mastodon exists. Nobody cares”.

  • brie@programming.dev
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    22 hours ago

    The Twitter format is crap. It’s bad for search (Mastodon users don’t wanna be searchable). There is a huge recency bias: observed in echo waves of circlejerk memes (CEO stuff being the most recent one). It limits discussion depth compared to the reddit format. Here on lemmy people often read all comments, and I like it even if mine get downvoted :)

    The subscription model rarely works. Netflix now shows ads, Twitter is still in the red. The donation/self-hosted model is even less successful. I have an unpopular opinion that ads are still the best way to pay for servers and staff. Reddit users hated ads, and that led to them turning into a data repo for Gemini.

    I hope Fedi becomes more accepting of ads, but it’s a tall order given that it’s still mostly pinkos and nerds.

    • Flying Squid@lemmy.world
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      12 hours ago

      Subscription models for services, even internet services, have worked for a very long time for all sorts of things. I’m not talking about streaming video, I’m talking about things like people paying for online courses or access to something like Harper’s Magazine’s website (or even the local newspaper’s website; my mother has an online-only subscription to the local newspaper). Because is charge is generally reasonable and is also not endlessly rising year over year. Subscription costs to those things go up, but not at the rate of things like Netflix.

      • brie@programming.dev
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        8 hours ago

        Perhaps activitypub services can be viable as a service. I don’t think so, but I hope I’m wrong.

    • nasi_goreng@lemmy.zip
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      16 hours ago

      Mastodon users don’t wanna be searchable

      Debatable. People don’t want their private account searchable. Creators and news account want their account and their post to be discoverable.

      The subscription model rarely works.

      It’s not that the subscription model doesn’t work. It’s the investor that demands things to grow even more all the time. There are plenty of service that simply deliver good stuff without investor demand and ended being sustainable for years.

      Fedi becomes more accepting of ads

      At least, some non-Western fediverse instance runs ads. Notably the second biggest instance in fediverse, Misskey.io. Their ads are community ads, like promoting indie games, vtuber, comic books, IRL gallery event, etc. They also did subscription providing additional cosmetics like Discord. Everyone’s happy.

      • brie@programming.dev
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        16 hours ago

        As it appears to me Mastodon is public like Twitter. I didn’t know about private instances. Why use this format when there’s chat rooms?

        What subscriptions do you have?

        Thanks, I’ll take a look at misskey.

        • nasi_goreng@lemmy.zip
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          6 hours ago

          The notion that Mastodon (and/or) Twitter as public conversation is not universal.

          There’s a lot of people, especially in other language that use the social media as microblog or casual coversation. I’m Indonesian, and a lot of people here using Twitter as “anon” account for random rambling (basically microblog) without even interacting with anyone (except IRL friend).

          Even Mastodon (and other fedi software) has feature for followers only post or quiet posting (cannot be viewed in live feed, or discovery).

          • brie@programming.dev
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            3 hours ago

            Thanks for explaining. I use group chats for IRL friends. It’s strange that some prefer mastodon because of the twitter format. I suppose it’s like private Facebook groups.

            I like the sharp distinction between private stuff and searchable stuff. So it’s good to have them as IM vs forum formats.

    • WhyJiffie@sh.itjust.works
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      21 hours ago

      The subscription model rarely works

      when the objective is profiteering and endless growth

      I have an unpopular opinion that ads are still the best way to pay for servers and staff

      I think that’s acceptable if it’s not based on datamining and profiling and personalization, but on context, and if ads are honest and not too attention grabbing. yeah advertise your product/service, with its benefits, and do not try to persuade people into paying for garbage

    • WhyJiffie@sh.itjust.works
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      21 hours ago

      The subscription model rarely works

      when the objective is profiteering and endless growth

      I have an unpopular opinion that ads are still the best way to pay for servers and staff

      I think that’s acceptable if it’s not based on datamining and profiling and personalization, but on context, and if ads are honest and not too attention grabbing. yeah advertise your product/service, with its benefits, and do not try to persuade people into paying for garbage

      • brie@programming.dev
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        21 hours ago

        Is making a profit = profiteering? I agree with endless growth. I hate the big data model that assumes large numbers of users, huge churn, low success rate.

        The ads I had in mind would be topic-based. If you’re on a supplement sub, you see suggestions for a vendor. If you’re on a web dev sub, you see VPS vendors. Nothing crass like Betterhelp or Masterworks.

        • WhyJiffie@sh.itjust.works
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          18 hours ago

          Is making a profit = profiteering?

          no, what I wanted to mean is wanting to make lots of money just for the sake of it, or to increase value

          The ads I had in mind would be topic-based. If you’re on a supplement sub, you see suggestions for a vendor. If you’re on a web dev sub, you see VPS vendors.

          yeah, exactly, that’s not so bad

  • Max-P@lemmy.max-p.me
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    1 day ago

    How does that even work for those hosting their own? Do I just give myself Bluesky+? Because all those features I already have by virtue of hosting my own data.

  • garretble@lemmy.world
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    1 day ago

    Had Twitter added a paid tier early on as it scaled up - when it was still largely the only short form blogging platform - we could potentially have avoided…so much shit we now live in. Twitter was never profitable, so it just kept adding ads until that wasn’t sustainable. And then dipshit bought it and really turned it into the nazi place.

    Twitter always had problems, but I think we can generally agree it wasn’t a pretty good service for lots of things. Breaking news, sports, even science, etc. It had actual (not amazing, but existing) moderation. There’s maybe a world out there where a Twitter that isn’t owned by some idiot doesn’t help influence an election that we now have to deal with for decades to come.

    That’s all wishful thinking, of course, and Twitter is not THE REASON the U.S. is trash. But there was a path where Twitter didn’t turn into just Truth Social 2.0.

    Adding a paid tier to Bluesky might sound like “enshitification,” but if it simply keeps the company afloat then there’s potentially less chance of it becoming Twitter 2.0, so to speak. Otherwise, there’s probably a straight path to ads then creditors calling in debts then selling then elon just buys it, too.

      • Asuka@sh.itjust.works
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        21 hours ago

        If by “enshitification” you mean things like invasive ads, invasions of privacy, etc, then the idea is absolutely that making money through a paid tier can stave off the company having to resort to those means.

    • Snot Flickerman@lemmy.blahaj.zone
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      1 day ago

      Twitter was never profitable, so it just kept adding ads until that wasn’t sustainable.

      Okay, so Bluesky started the same way, with no plan to monetize from the get-go, waiting to monetize later. So far, they’ve not been profitable yet, either. They keep taking money but until seemingly just now have not articulated a plan on how to pay any of it back. That’s exactly like Twitter, honestly.

      I think the bigger issue is who they took money from and the kind of investment returns they expect. Because if this model doesn’t pan out enough for their greedy little hearts, they’ll demand ads and worse, too.

      • OutlierBlue@lemmy.ca
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        1 day ago

        Because of capitalism’s never-ending desire for more, I expect to see both subscriptions and ads.

        Well done everyone, you jumped ship from one pile of shit over to something that isn’t quite a pile of shit yet

  • egrets@lemmy.world
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    1 day ago
    • Bluesky+ profile badge
    • Custom app icons
    • Profile customizations
    • Higher video upload limits
    • High quality video resolution
    • Inline post translations (coming soon)
    • Post analytics (coming soon)
    • Bookmark folders (coming soon)

    These seem fair ideas? They’re not paywalling critical functionality and you can’t run a massive social network for free. It’s not the same attitude as the wider Fediverse, and I understand why that rubs people the wrong way, but it’s hardly outrageous.

  • gedaliyah@lemmy.world
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    1 day ago

    Gee whiz wow who could have possibly seen this coming.

    But people have been assuring me that it is a federated protocol, so I guess I’ll just join another instance. I’m sure there is a list somewhere… It’s coming… Any day now…

  • captainastronaut@seattlelunarsociety.org
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    1 day ago

    I am happy to pay for a service I’m using and getting value from if the price is fair, and if they can find a model where it’s sustainable with some % paid and some still free so that it’s available to everyone, and do that without ads or data scraping or treating users as a commodity I think that’s as close as we’ll get to tech utopia.

    The “users are the product” tech model needs to die. We will need to start paying for our stuff. But I think that will create a better internet.

  • FlashMobOfOne@lemmy.world
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    1 day ago

    Well… my wallet is certainly hurting after the latest $0 price increase on my $0 Mastodon subscription.

    (kidding, in fact, I actually donate monthly to my instance.)

    • Alex@lemmy.ml
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      1 day ago

      Quite. Servers aren’t free and someone needs to pay the bills and increasingly distribute the moderation load. I’m happy with my Mastodon and following a few federated accounts on threads and bsky. But I’m not going to someone they are a bad person for choosing something that is familiar yet a little different while escaping x/itter.

  • TommySoda@lemmy.world
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    1 day ago

    Just playing devil’s advocate here, but they have to make money somehow, right? It’s either this or advertisements. And I fucking hate advertisements. I say the only way they could truly drop the ball is if they opt for both subscriptions and advertisements. The only other option is donations. And I honestly can’t see that as a viable strategy for something like Bluesky.

    • gedaliyah@lemmy.world
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      1 day ago

      Donation model would be completely viable if they actually allowed other people to run federated servers.

      But it’s been a VC Trojan horse from the start.

      • TommySoda@lemmy.world
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        1 day ago

        Isn’t a subscription on a free platform just donating with extra steps? Either way it’s optional but with one of the options you get perks. I’m not discounting the obviously shady things they are doing, I’m just pointing out that they’re basically the same thing from the perspective of the consumer but you get bonus shit.

        • gedaliyah@lemmy.world
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          1 day ago

          The “extra steps” are exactly what concerns me.

          Look, I know that a lot of people find valuable community and information from platforms like Bluesky, Threads, etc. They are worlds better than the Nazi Bar that used to be Twitter. But the repeated lie that they are a part of the fediverse or that they benefit the fediverse or an open internet is cynical and misleading.

          We live in a world where Mastodon exists, and is actually pretty good even though there is a learning curve to it. If we are volunteering efforts to promote a microblogging platform, I personally don’t think that it should be one backed by billionaires and built for profit. They have a budget for that. the Fediverse only has us. We are the marketing department.

          I think it would be really interesting to see a Peertube instance (for example) create a paid tier with better quality uploads and analytics. Those cost money to maintain. The difference is that it would exist in a federated ecosystem where everyone would be able to benefit from that content.

    • Snot Flickerman@lemmy.blahaj.zone
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      1 day ago

      Just playing devil’s advocate: Nobody forced them to take loans from Venture Capital firms. They could be developing just as slowly as Mastodon, but instead they took the influx of cash so they could “move fast and break things.”

      It’s solidly their choice to have taken on so much investment money without a plan to pay it back yet. Leaning on growth and then figuring out how to actually monetize it down the road, which is literally not a different path than any previous social media. These are choices they made.

      They could have easily found different sources of funding, worked with smaller staff, smaller funding, and slower progress.

      They’re literally following the path of every previous social media ecosystem. Get investor cash, enshittify to pay back, profit.