Main issue comes from GDPR. When one uses the consent basis for collecting and using information it has to be a free choice. Thus one can’t offer “Pay us and we collect less information about you”. Hence “pay or consent” is blatantly illegal. Showing ads in generic? You don’t need consent. That consent is “I vote with my browser address bar”. Thing just is nobody anymore wants to use non tracked ads…
So in this case DMA 5(2) is just basically re-enforcement and emphasis of previous GDPR principle. from verge
“exercise their right to freely consent to the combination of their personal data.”
unless the end user has been presented with the specific choice and has given consent within the meaning of Article 4, point (11), and Article 7 of Regulation (EU) 2016/679.
surprise 2016/679 is… GDPR. So yeah it’s new violation, but pretty much it is “Gatekeepers are under extra additional scrutiny for GDPR stuff. You violate, we can charge you for both GDPR and DMA violation, plus with some extra rules and explicity for DMA”.
I think technically already GDPR bans combining without permission, since GDPR demands permission for every use case for consent based processing. There must be consent for processing… combining is processing, needs consent. However this is interpretation of the general principle of GDPR. It’s just that DMA makes it explicit “oh these specific processing, yeah these are processing that need consent per GDPR”. Plus it also rules them out of trying to argue “justified interest” legal basis of processing case of the business. Explicitly ruling “these type of processing don’t fall under justified interest for these companies, these are only and explicitly per consent type actions”.
Lots of other websites have already copied the “pay or consent” ad model
The relevant section of the DMA imposes restrictions on designated gatekeepers. It does not apply to websites that are not designated as gatekeepers.
That behavior might be questionable under the GDPR though.
Main issue comes from GDPR. When one uses the consent basis for collecting and using information it has to be a free choice. Thus one can’t offer “Pay us and we collect less information about you”. Hence “pay or consent” is blatantly illegal. Showing ads in generic? You don’t need consent. That consent is “I vote with my browser address bar”. Thing just is nobody anymore wants to use non tracked ads…
So in this case DMA 5(2) is just basically re-enforcement and emphasis of previous GDPR principle. from verge
from the regulation
surprise 2016/679 is… GDPR. So yeah it’s new violation, but pretty much it is “Gatekeepers are under extra additional scrutiny for GDPR stuff. You violate, we can charge you for both GDPR and DMA violation, plus with some extra rules and explicity for DMA”.
I think technically already GDPR bans combining without permission, since GDPR demands permission for every use case for consent based processing. There must be consent for processing… combining is processing, needs consent. However this is interpretation of the general principle of GDPR. It’s just that DMA makes it explicit “oh these specific processing, yeah these are processing that need consent per GDPR”. Plus it also rules them out of trying to argue “justified interest” legal basis of processing case of the business. Explicitly ruling “these type of processing don’t fall under justified interest for these companies, these are only and explicitly per consent type actions”.