• COASTER1921@lemmy.ml
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    9 hours ago

    FT asking $75/mo for digital access is insane. I’m happy to pay for quality journalism but that’s simply out of reach for most Americans. I’d love to know how their management determined this was an appropriate price.

    • sunzu2@thebrainbin.org
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      8 hours ago

      FT is global capital’s preferred fake news outlet along with WSJ and CNBC.

      That price is targeted for companies who play people who are part of the club, they will pay.

      It is not for the plebs beyond reading the headline. They don’t care if you read it.

    • WindyRebel@lemmy.world
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      9 hours ago

      Because the people who can afford and are willing to pay are a certain demographic.

      It’s all about personas and marketing testing!