Basically, Goodrazi got touchy when asked about his organization’s efforts to neutralize government-spearheaded free tax filing programs. He hit back that Patel’s question — the editor said that Intuit is “legendary for lobbying against free direct federal e-filing” and then straightforwardly asked how much of their budget is allocated towards lobbying efforts — was “fundamentally” based in the “wrong premise” and was “inaccurate,” before declaring that Intuit doesn’t “lobby against free.”
They don’t lobby against free, they lobby against the government providing free. They’ll happily offer free service to rope people into their dark patterns.
Free™ with the purchase of a second item of equal or greater value.
Free™ iPhone when you sign up for a 2 year contract…
Unlimited™ data.
Free™ tax prep.
Nothing is truly free and someone needs to buy these corporations a dictionary. Maybe a couple of government agencies could look at those dark patterns and offer some Free™ rides to a correctional facility for these marketing teams?
“No, we don’t lobby to keep our whole business model viable, why would we do that?”
They don’t lobby against free, they lobby against the government providing free. They’ll happily offer free service to rope people into their dark patterns.
Free™ with the purchase of a second item of equal or greater value. Free™ iPhone when you sign up for a 2 year contract… Unlimited™ data. Free™ tax prep.
Nothing is truly free and someone needs to buy these corporations a dictionary. Maybe a couple of government agencies could look at those dark patterns and offer some Free™ rides to a correctional facility for these marketing teams?
“If a service is free then you are the product.”