Blows my mind that to this day, companies don’t realize it’s a service issue. Like it’s straight up regressed. Adobe and Microsoft used to encourage piracy to help their bottom line. Now you have stupid PMs who realize they can get a good performance review by talking about how much money they’ll make/save from doing stuff like this
This really is not a service issue. This is not a privacy issue.
YouTube as a service is … actually a great service, it pays creators well, it’s fast, it has decades of content, and it has tons of features.
It’s monetized with ads, you either watch those ads or you pay them. Using a VPN to get a lower price on the subscription is not a service issue, that’s abuse of regional pricing, and no company would accept that.
I feel like the amount of ads and/or length is a little excess these days, though.
I do agree but their costs have also skyrocketed because the resolution and frame rate of videos has skyrocketed.
Linus Tech Tips did a video about this … which agree with his conclusions or not, he paints a clear picture about how YouTube is more expensive to run than it used to be https://youtu.be/MDsJJRNXjYI
Google also isn’t in the business of “running things at a loss in hopes of future profit” anymore … so they need YouTube to be profitable. Maybe it’s “too profitable”, maybe they could cut down on the amount of advertising they use … but you’re absolutely right that they do test this stuff and find the threshold between “annoying but profitable” and “annoying but we’re losing users.”
More competition is always good … but Google isn’t stopping competition from showing up, just like Valve isn’t stopping competition from showing up, they’re just providing a better service that creators keep coming back to (because it’s ultimately good for those same creators to get their content out there and monetize it).
More like regional pricing is an attempt to maximise value extraction from consumers to best exploit their near monopoly. The abuse is by Google, and savvy consumers are working around the abuse, and then getting hit by more abuse from Google.
Regional pricing is done as a way to create differential pricing - all businesses dream of extracting more money from wealthy customers, while still being able to make a profit on less wealthy ones rather than driving them away with high prices. They find various ways to differentiate between wealthy and less wealthy (for example, if you come from a country with a higher average income, if you are using a User-Agent or fingerprint as coming from an expensive phone, and so on), and charge the wealthy more.
However, you can be assured that they are charging the people they’ve identified as less wealthy (e.g. in a low average income region) more than their marginal cost. Since YouTube is primarily going to be driven by marginal rather than fixed costs (it is very bandwidth and server heavy), and there is no reason to expect users in high-income locations cost YouTube more, it is a safe assumption that the gap between the regional prices is all extra profit.
High profits are a result of lack of competition - in a competitive market, they wouldn’t exist.
So all this comes full circle to Google exploiting a non-competitive market.
More like regional pricing is an attempt to maximise value extraction from consumers
And right there I’m done with your comment. Regional pricing is incredibly important, without it everyone pays the US or EU price and there is no service provided period.
However, you can be assured that they are charging the people they’ve identified as less wealthy (e.g. in a low average income region) more than their marginal cost. Since YouTube is primarily going to be driven by marginal rather than fixed costs (it is very bandwidth and server heavy), and there is no reason to expect users in high-income locations cost YouTube more, it is a safe assumption that the gap between the regional prices is all extra profit.
Even if true, that’s not what this hoopla is about. It’s about someone from say … the US using a VPN to get Kenyan pricing. As another person said “The internet’s most beloved company, Steam, also bans people for abusing the store using VPNs.”
Regional pricing is the only reason people in these countries even stand a chance at access to the service (because ultimately their costs might be a bit lower in these countries but not by much … I would not be surprised if regional pricing is pretty much just above the break even mark). People in other countries abusing those slashed prices threatens the whole system.
Blows my mind that to this day, companies don’t realize it’s a service issue. Like it’s straight up regressed. Adobe and Microsoft used to encourage piracy to help their bottom line. Now you have stupid PMs who realize they can get a good performance review by talking about how much money they’ll make/save from doing stuff like this
This really is not a service issue. This is not a privacy issue.
YouTube as a service is … actually a great service, it pays creators well, it’s fast, it has decades of content, and it has tons of features.
It’s monetized with ads, you either watch those ads or you pay them. Using a VPN to get a lower price on the subscription is not a service issue, that’s abuse of regional pricing, and no company would accept that.
Except for a company that understands going after these people won’t benefit them?
Literally read about regional pricing and how important it is. It’s incredibly ignorant to be against regional pricing.
The alternative to regional pricing is people just don’t have access at all.
You’re getting down voted, but you are mostly correct.
I feel like the amount of ads and/or length is a little excess these days, though.
The thing is, Google isn’t dumb. They’ve user tested this strategy and they know it results in higher revenue.
And the enshitification continues…for those that don’t pay
I do agree but their costs have also skyrocketed because the resolution and frame rate of videos has skyrocketed.
Linus Tech Tips did a video about this … which agree with his conclusions or not, he paints a clear picture about how YouTube is more expensive to run than it used to be https://youtu.be/MDsJJRNXjYI
Google also isn’t in the business of “running things at a loss in hopes of future profit” anymore … so they need YouTube to be profitable. Maybe it’s “too profitable”, maybe they could cut down on the amount of advertising they use … but you’re absolutely right that they do test this stuff and find the threshold between “annoying but profitable” and “annoying but we’re losing users.”
More competition is always good … but Google isn’t stopping competition from showing up, just like Valve isn’t stopping competition from showing up, they’re just providing a better service that creators keep coming back to (because it’s ultimately good for those same creators to get their content out there and monetize it).
More like regional pricing is an attempt to maximise value extraction from consumers to best exploit their near monopoly. The abuse is by Google, and savvy consumers are working around the abuse, and then getting hit by more abuse from Google.
Regional pricing is done as a way to create differential pricing - all businesses dream of extracting more money from wealthy customers, while still being able to make a profit on less wealthy ones rather than driving them away with high prices. They find various ways to differentiate between wealthy and less wealthy (for example, if you come from a country with a higher average income, if you are using a User-Agent or fingerprint as coming from an expensive phone, and so on), and charge the wealthy more.
However, you can be assured that they are charging the people they’ve identified as less wealthy (e.g. in a low average income region) more than their marginal cost. Since YouTube is primarily going to be driven by marginal rather than fixed costs (it is very bandwidth and server heavy), and there is no reason to expect users in high-income locations cost YouTube more, it is a safe assumption that the gap between the regional prices is all extra profit.
High profits are a result of lack of competition - in a competitive market, they wouldn’t exist.
So all this comes full circle to Google exploiting a non-competitive market.
And right there I’m done with your comment. Regional pricing is incredibly important, without it everyone pays the US or EU price and there is no service provided period.
Even if true, that’s not what this hoopla is about. It’s about someone from say … the US using a VPN to get Kenyan pricing. As another person said “The internet’s most beloved company, Steam, also bans people for abusing the store using VPNs.”
Regional pricing is the only reason people in these countries even stand a chance at access to the service (because ultimately their costs might be a bit lower in these countries but not by much … I would not be surprised if regional pricing is pretty much just above the break even mark). People in other countries abusing those slashed prices threatens the whole system.
This is people in “first world” countries trying to rig the system: https://www.reddit.com/r/youtube/comments/15hz5ys/found_country_that_works_to_get_youtube_premium/
Someone in Uzbekistan for instance would feel as the average US consumer would if a year of YouTube premium was $829.