Production is ending on the HoloLens 2 headset, with no sign of a replacement. In totally unrelated news, MSFT stock dropped 2.23% in a day, bringing the weekly average down to 1.63%, with an asking price at $420.69 after close.
Microsoft has now teamed up with Anduril Industries, the military tech company started by Oculus VR founder Palmer Luckey, to improve its IVAS mixed reality headsets used by the US Army. Microsoft’s initial IVAS headset, based on HoloLens technology, first went into trials in 2021 and includes integrated thermal and night vision imaging sensors in a heads-up display.
For a major market that happened only once.
Their actually successful strategy is to make an inferior product, sell it slightly cheaper, and undermine the competition. And achieve near monopoly.
They can also leverage the ecosystem effect. If it’s well integrated with some enterprise products, companies might buy it anyway.
Just like they did with the smartphone.