The next attention-grabbing post you see in your Reddit feed might just be a paid 'free-form ad'.

Calling them “free-form ads,” Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site’s megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

  • BeatTakeshi@lemmy.worldEnglish
    0·
    8 months ago

    I like how they try to sell the idea that tricking users is in fact a nice and innovative way to advertise

    • DaddleDew@lemmy.worldEnglish
      0·
      8 months ago

      And that the “increased community engagement” isn’t mainly comments of people complaining about being tricked into clicking on an ad.