Secondly why should a more technological advanced setting be unrecognizable to the viewer

An Ironman cartoon addressed it a little by having Stark install his reactors everywhere for free clean energy.

But really it’s because people go to a Marvel movie to see their comic books as live action, not watch another Star Trek movie.

Because that’s the result of actual God level superhero intervention. Full Luxury Gay Space Communism. There’s nothing for a friendly neighborhood Spiderman to do. *