A media firm that has worked with the likes of Google and Meta has admitted that it can target adverts based on what you said out loud near device microphones.
Media conglomerate Cox Media Group (CMG) has been pitching tech companies on a new targeted advertising tool that uses audio recordings collected from smart home devices, according to a 404 Media investigation. The company is partners with Facebook, Google, Amazon, and Bing.
In a pitch deck presented to Google, Facebook, and others in November 2023, CMG referred to the technology used for monitoring and active listening as “Voice Data.” The firm also mentioned using artificial intelligence to collect data about consumers’ online behavior.
If a device can start listening when you say, “Hey Siri,” it can also start listening when you say other words.
Let me ask, do you understand how the wake word chip works? Or are you just imagining an absurd edge case where a researcher some how gaps the bridged chips while having the device in person?
What do you believe is a viable attack vector that somehow nobody knows about?
So far, nobody has proven that any major phone apps are constantly listening and sending that data somewhere. That would be huge news if it ever happened.
For voice assistants, they’re tuned to listen specifically for wake words like “hey Siri”.