https://deloitte.wsj.com/cio/ford-disrupts-product-development-for-a-new-era-01623697330
Ford Disrupts Product Development for a New Era
The product development team took a page from tech industry players and adapted Agile methodologies with the goal of developing hardware at the speed of software while recognizing and preserving Ford’s legacy and expertise in vehicle product development.
https://www.atlassian.com/agile/project-management/user-stories
User stories are one of the core components of an agile program.
User stories are a few sentences in simple language that outline the desired outcome. They don’t go into detail. Requirements are added later, once agreed upon by the team.
For example, user stories might look like:
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As Max, I want to invite my friends, so we can enjoy this service together.
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As Sascha, I want to organize my work, so I can feel more in control.
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As a manager, I want to be able to understand my colleagues progress, so I can better report our sucess and failures.
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As Dominic, I have a hard time finding enough advertisements to view. Many of the advertisements I do view are not sufficiently-targeted at me.
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As Richard, my submissive fantasies have gone unfulfilled. My truck is large and powerful, but does not seize control of my life in the sort of confident and assertive fashion that I would find satisfying.
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As Denise, a Blade Runner fan, I am unhappy that I cannot visit a technology-driven dystopia.
I like your dry sarcasm
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if they give people those cars freely, why not
Free for the first year and they will eventually charge for the “Standard subscription with ads”. You can always upgrade to premium. Hopefully, the adaptive suspension will then start working!
they probably have rental car companies in mind, where if the driver has no choice but a ford with ads, then that’s what they get. and you can bet your ass that if forcing ads on customers means a lower price for their fleet, that’s exactly what they’re going to do
Fucking hell you’re right
Good Guy Ford patents the worst possible technology so no other automaker can use it, and then never implements it themselves.
I think you can sue to invalidate a patent in that situation
That’s what I was going to ask, should people start patenting things in order to prevent companies from using them?
Getting patent is fucking expensive, also it is afaik region-limited. You can get your patent for say EU, you need lawyers and lot of money for that, and if you would like to extend that to US, you need new lawyers and more money.
So it is out of realm of what’s possible for normal person.
It’s not that expensive in the US. A few hundred is typical, and you don’t need a lawyer (though spending the money on one up front will save you from spending more when you screw it up the first few times).
It’s not that expensive in the US. A few hundred
Ok, that’s less than what I would have expected, but still more than what most people want to invest into something that’s basically a joke.
Feasible for a non-profit however
Don’t you need working prototype to get a patent? Otherwise musk or bezos or another for-profit asshole could patent every known scifi gimmick, wait until someone actually invents it and then send him a bill…?
If a prototype is requires, only people with wealth could afford to produce a working prototype without revealing their invention to investors and without risk of the idea being stolen…
Google says no, you don’t need one.
Ah i see, time for ford to go down in the history books.
Not like that will happen, but i truly think they deserve that as a result for even considering this.
I’m already sick of the amount of ads that find a way into my private living space, but i’ve managed to negate 90% of them.
“We need to make money” yeah sure, but not at the cost of me. If you want to make money off of me i need you to sell me stuff i get to keep and are actually worth the cost.
I work too much and make too little to allow them to invade my private space.
Time for a law to be passed that kills off this bad idea permanently.
The main cause of fatal accidents is driver distraction. Anything that adds to it is moving in the wrong direction.
They should also ban the use of tablet computers in place of proper displays and controls in vehicles.
Time for a law to be passed that kills off this bad idea permanently.
With governments (of all alignments) in the pockets of, or otherwise under the influence of, the very large corporations whose advertising would stand to benefit from this, I have only the following to say: Good luck with that.
The system can listen to conversations and play ads when there’s a moment of silence. Or play a video when you’re close to the shops.
Oh good, I was worried the slide into dystopia might be slowing down there for a second.
Imagine driving to the doctors, you have a killer headache so the radio is muted, you drive past a set of shops near a red light.
“COME OVER TOCRAZY MIKES INSANE CRAPAGANZAAAAAAAA” *obnoxiously loud music plays behind the screaming mans words*
As Ford doesn’t suck enough lol
Please don’t badmouth Ford for using their first amendment right to freedom of speech you un-American swine /s
That’s Ford’s version of innovation, finding new ways to suck more
From ugly to useless and ugly. Nice.
For those who don’t understand Ford’s strategy here: Ford has tons of goofy patents like this, and they’re just waiting for someone else to do this so they can get royalties.
They’re patent trolling bad ideas…
Thanks for calling attention to this. Oftentimes when a patent is applied for there is no intent to implement it. This is actually a clever way to get ahead of the direction of the market and license to other manufacturers.
Having said that, it’s still Ford, and once it’s generally accepted for this type of ad to be displayed they’ll jump on it real quick.
This is a patent troll, stiffling innovation gaming the patent system for something [we hope] they never intend to produce. Even if it’s a horrible idea we want stifled, that’s still a patent troll
That’s a lot more clever than actually building this grotesque idea.
Maybe so at this point in history. Don’t be surprised when Ford implements it or something similar at a later date. Ads are in most everything now and they have already sold your data to insurance companies.
“it’s just in the corner, when you drive near one of our Partner companies”
“it’s just a square on the main menu”
“it’s just a brief full-screen suggestion”
“it’s just whispering sweet nothings at a forced-volume into your Harman Kardon premium audio system (we have always done this for plebs who opted for our standard audio system)”
“it just adds an additional waypoint to your route, like our new Signature Partner, Dunkin’ Doughnuts. Get a free small coffee when you spend $15 and say the keywords ‘ADS4LIFE’ into the drive-thru robot”
“it’s only taking control and driving you in comfort to your nearest Ford dealership to trade-in your vehicle at 100,000 miles”
“it’s only siphoning your blood plasma to keep the FordOS AI financially afloat”
“it’s only recording your banking details at the ATM and charging you a
monthlyweekly fee to support and assist you with our cutting-edge technology”“GIVE US ALL YOUR MONEY NOW OR WE ARE DRIVING YOU OFF THE GRAND CANYON”
“GIVE US ALL YOUR MONEY NOW OR WE ARE DRIVING YOU OFF THE GRAND CANYON"
Can I just skip straight to this part?
I can’t wait to see the statistics of how many vehicular manslaughter cases and suicides related to abruptly driving your car into solid barricades, ditches or trees will be because of this.
I’m looking forward to having the ads from Cyberpunk 2077: “Sweet sweet sweet clean SPEED! 'Cause life is too short to be slow.”
Do you mean “radio”? Because I’m pretty sure that’s already a thing.
And people think I’m weird for never having the radio on in my car.
I hope they’re just patenting this to prevent other manufacturers from doing it.
Big ass roof screen that goes "psst! Hey! Look! New coke is here!"😄
Well to bad my 2004 Ford Focus that I just got working doesn’t even have a motorized window opener. I plan to keep that car as long as I can.
when the time comes, convert it to an EV for a small cost with a huge return
Ford stopped making thw types of vehicles I want to own several years ago.
Until my current vehicle, every previous vehicle (over a period of 43 years) I’ve owned was a small, low options, affordable, fuel efficient 4 cylinder Ford.
Since they stopped making anything like that to focus on F150s and bigger, I now own a Corolla.
That Corolla will outlast all of the fords you’ve owned put together too.
