- YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
- Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
- Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
If this is the problem spending a lot of effort to also serve ads along with the real video seems like it’d increase costs.
What you’re talking about is a real problem for Google but it’s not the only cause of the new behaviour since Neal took over