- YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
- Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
- Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
I’d argue they risk losing users who post links to their videos online. It’s likely the same group who tend to use ad blockers are also the ones more likely to link a video online, so YouTube would miss out on all the non-adblock users clicking links and watching the videos that way.