I’ve seen these all over Europe. Some have simple images of the cross flashing, some have windows screensaver esque animations, and some have 3d renders of various things rotating in all sorts of ways. Why is that? Wouldn’t a simple green cross be enough to get the point across, or do they need to be overly verbose? Here’s the full video instead of a gif
I mean, the lit-up signs are for visibility. In some countries pharmacies are assigned strict working hours by the government, so it’s useful to see at a glance if a pharmacy is currently open without having to walk right up to the door (and night shifts may require ringing a bell in some of them, so that’s also helpful to convey that they are in fact open).
The fancy animations are just because when signs went from neon-lit to LEDs it turned out not all pharmacists have good design sensibilities. At least as far as I can tell.
This. The big green cross had the purpose of helping people locate open pharmacies, so they already were a sort of advertisement, in a tangential way… when technology allowed for flasher ones, most businesses went for it, because why not.
Ok, so this might be an americanism, but the green cross says “cannabis dispensary” to me. At least around me, the medical marijuana industry is somewhat separated from the medical industry, and dispensaries are entirely different establishments from pharmacies. Pharmacies (and other medical establishments) use different symbols. If they were to use a cross to indicate a medical establishment, the red cross would be recognizable as a generalized symbol, but apparently it’s heavily protected by the Red Cross.
But that’s just my context, so I don’t have much of an answer beyond “this is what it means 'round these parts”
Edit: added info from below
So is this not for a cannabis dispensary?
That’s definitely part of my blind spot here. I don’t know of anywhere that uses a green cross for something other than a dispensary, but I also don’t know a lot of things , sooo¯\_(ツ)_/¯
The green cross is the universal symbol for pharmacies in Southern Europe. Admittedly I haven’t checked if any of them do have cannabis, but I’d recommend not asking pharmacists whether they got it. As others mentioned, the red cross wouldn’t be used as that would be a Geneva conventions violation.
Indeed, the green cross is the symbol for pharmacies here in Spain and in most places I’ve been (including a bit of northern europe).
None of them sell cannabis. If legal to sell, it needs to be sold in separate stores, which usually don’t have flashing signs. Those stores can’t use the green cross as a symbol.
