This is an open question on how to get the masses to care…
Unfortunately, if other people don’t protect their privacy it affects those who do, because we’re all connected (e.g. other family members, friends). So it presents a problem of how do you get people who don’t care, to care?
I started the Rebel Tech Alliance nonprofit to try to help with this, but we’re still really struggling to convert people who have never thought about this.
(BTW you might need to refresh our website a few times to get it to load - no idea why… It does have an SSL cert!)
So I hope we can have a useful discussion here - privacy is a team sport, how do we get more people to play?
I think making it as easy and feature packed as the big commercial apps and services would go a long way.
Right now asking someone to switch to a more private service/app is not only the work of switching over, but also learning an often much more complex system.
@Paddy66@lemmy.ml
Another wall of text no one will ever read does nothing. Do this: https://lemmy.world/post/21620691 https://lemmy.world/post/20950542
As a thought experiment: what would have happened if instead of a public health regulation approach, we dealt with restaurant safety by providing a few safe places and advocating everyone go there if they don’t want salmonella or e-coli poisoning. We’d have people ignorant going to the dangerous places, others misinformed or in denial, and a flood of misinformation that food poisoning is either “fine” or there’s no avoiding it anyway so best not to worry.
Interesting!
And then Fuckerberg would gaslight us by declaring that “public health is dead”
for the site see if you can reissue the cert or try certbot if u already used certbot try manyally downloading the cert an pointibng to it
The site is hosting by a hosting company - and they assure me that the cert is fine.
If I was self hosting I’d expect these problems, but not with a hosting company.
The only difference with this company is that they do not use any big tech infrastructure - they have their own servers. I wonder if big tech has something they don’t…?
idk for me it doesnt say a error just cannot complete request and https even though connections not secure its quite odd and i can use http for it an it works
really? It works with just http? that is weird.
It suggests to me that the web hosting company we are using don’t know what they’re doing. We’re going to change.
Great cause and one that reaches to the heart of what I see as impacting much of the governmental and societal disruption that’s happening. It’s a complex and nuanced issue that is likely to take multiple prongs and a long time to resolve.
Let me start by again generally agreeing with the point. Privacy is necessary for reasons beyond the obvious needs. Speaking to the choir here on a privacy community. I think it’s worth listing the reasons that I understand why Americans are generally dismissive of the need for privacy protections. I cheated here, and used an LLM to help, but I think these points are indicative of things to overcome.
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Convenience > confidentiality. Nearly half of U.S. adults (47 %) say it’s acceptable for retailers to track every purchase in exchange for loyalty-card discounts, illustrating a widespread “deal first, data later” mindset. Pew Research Center
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“Nothing to hide.” A popular refrain equates privacy with secrecy; if you’re law-abiding, the thinking goes, surveillance is harmless. The slogan is so common that rights groups still publish rebuttals to it. Amnesty International
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Resignation and powerlessness. About 73 % feel they have little or no control over what companies do with their data, and 79 % say the same about government use—attitudes that breed fatalism rather than action. Pew Research Center
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Policy-fatigue & click-through consent. Because privacy policies are dense and technical, 56 % of Americans routinely click “agree” without reading, while 69 % treat the notice as a hurdle to get past, not a safeguard. Pew Research Center
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The privacy paradox. Behavioral studies keep finding a gap between high stated concern and lax real-world practice, driven by cognitive biases and social desirability effects. SAGE Journals
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Market ideology & the “free-service” bargain. The U.S. tech economy normalizes “free” platforms funded by targeted ads; many users see data sharing as the implicit cost of innovation and participation. LinkedIn
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Security framing. Post-9/11 narratives cast surveillance as a safety tool; even today 42 % still approve of bulk data collection for anti-terrorism, muting opposition to broader privacy safeguards. Pew Research Center
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Harms feel abstract. People worry about privacy in the abstract, yet most haven’t suffered visible damage, so the risk seems remote compared with daily conveniences. IAPP
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Patchwork laws. With no single federal statute, Americans face a confusing mix of state and sector rules, making privacy protections feel inconsistent and easy to ignore. Practice Guides
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Generational normalization. Digital natives are more comfortable with surveillance; a 2023 survey found that 29 % of Gen Z would even accept in-home government cameras to curb crime. cato.org
Having listed elements to overcome, it’s easy to see why this feels sisyphean task in an American society. (It is similar, but different other Global North societies. The US desperately needs change as is evident with the current administration.) Getting to your question though, I feel like the real rational points to convey are not those above, but the reasons how a lack of privacy impacts individuals.
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Political micro-targeting & democratic drift
Platforms mine psychographic data to serve bespoke campaign messages that exploit confirmation bias, social-proof heuristics, and loss-aversion—leaving voters receptive to turnout-suppression or “vote-against-self-interest” nudges. A 2025 study found personality-tailored ads stayed significantly more persuasive than generic ones even when users were warned they were being targeted. Nature -
Surveillance pricing & impulsive consumption
Retailers and service-providers now run “surveillance pricing” engines that fine-tune what you see—and what it costs—based on location, device, credit profile, and browsing history. By pairing granular data with scarcity cues and anchoring, these systems push consumers toward higher-priced or unnecessary purchases while dulling price-comparison instincts. Federal Trade Commission -
Dark-pattern commerce & hidden fees
Interface tricks (pre-ticked boxes, countdown timers, labyrinthine unsubscribe flows) leverage present-bias and choice overload, trapping users in subscriptions or coaxing them to reveal more data than intended. Federal Trade Commission -
Youth mental-health spiral
Algorithmic feeds intensify social-comparison and negativity biases; among U.S. teen girls, 57 % felt “persistently sad or hopeless” and nearly 1 in 3 considered suicide in 2021—a decade-high that public-health experts link in part to round-the-clock, data-driven social media exposure. CDC -
Chilling effects on knowledge, speech, and creativity
After the Snowden leaks, measurable drops in searches and Wikipedia visits for sensitive topics illustrated how surveillance primes availability and fear biases, nudging citizens away from inquiry or dissent. Common Dreams -
Algorithmic discrimination & structural inequity
Predictive-policing models recycle historically biased crime data (representativeness bias), steering patrols back to the same neighborhoods; credit-scoring and lending algorithms charge Black and Latinx borrowers higher interest (statistical discrimination), entrenching wealth gaps. American Bar AssociationRobert F. Kennedy Human Rights -
Personal-safety threats from data brokerage
Brokers sell address histories, phone numbers, and real-time location snapshots; abusers can buy dossiers on domestic-violence survivors within minutes, exploiting the “search costs” gap between seeker and subject. EPIC -
Identity theft & downstream financial harm
With 1.35 billion breach notices issued in 2024 alone, stolen data fuels phishing, tax-refund fraud, bogus credit-card openings, and years of credit-score damage—costs that disproportionately hit low-information or low-income households. ITRC -
Public-health manipulation & misinformation loops
Health conspiracies spread via engagement-optimized feeds that exploit negativity and emotional-salience biases; a 2023 analysis of Facebook found antivaccine content became more politically polarized and visible after the platform’s cleanup efforts, undercutting risk-perception and vaccination decisions. PMC -
Erosion of autonomy through behavioral “nudging”
Recommendation engines continuously A/B-test content against your micro-profile, capitalizing on novelty-seeking and variable-reward loops (think endless scroll or autoplay). Over time, the platform—rather than the user—decides how hours and attention are spent, narrowing genuine choice. Nature -
National-security & geopolitical leverage
Bulk personal and geolocation data flowing to data-hungry foreign adversaries opens doors to espionage, blackmail, and influence operations—risks so acute that the DOJ’s 2025 Data Security Program now restricts many cross-border “covered data transactions.” Department of Justice -
Social trust & civic cohesion
When 77 % of Americans say they lack faith in social-media CEOs to handle data responsibly, the result is widespread mistrust—not just of tech firms but of institutions and one another—fueling polarization and disengagement. Pew Research Center
And one last point here, is that these all stem from the way we as humans are built. Although we are capable of rational though, we often do not make rational decisions. Indeed those decisions are based on cognitive biases which we all have and are effected by context, environment, input, etc. It’s possible to overcome this lack of rational judgement, through processes and synthesis such as the scientific method. So we as citizens and humans can build institutions that help us account for the individual biases we have and overcome these biological challenges, while also enjoying the benefits and remaining human.
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Steal their identity and doxx them. They’ll play along after that experience
harsh! but might work lol
You’re basically studying viral pathology and immunology at that point. Remember how restaurant little can be for making and for vaccinations in American culture?
On top of it taking the slightest effort … We basically have to settle the solutions and then invite or incentivize them into it, which is hard when you’re against disinformation networks with better fundling.
Not to say it’s hopeless. Just that the incentives in a highly individualized society captured under surveillance capitalism are misaligned.
Interesting you say viral pathology and immunology. Can you expand on what you mean on that a bit? I find it a useful analog for what’s going on.
One method is to put a $ on privacy. Consider this: if you were offered $5 for every piece of information you shared about yourself, would you still share it? Probably not.
I like this concept and I feel like that a step along the way as it is essentially what’s happening. The EULA’s, TOS’s, SLA’s, etc are all contracts, which should be negotiable by both parties and allow the individuals or groups to define value, be that monetary value (the $5) or something in trade. Some how we the masses skipped over the negotiation, and are left with an almost binary choice either accept and use it or not. (You could sue, or protest, or etc, but without standing or a large following this is not effective for an individual.)
So whilst’ I agree, I also think it might be more useful to focus on the reason the information is valuable.
I have learned that the best game is simply not to play. You risk annoying the hell out of people. Let them get curious, maybe mention it but they have to come to you. Pushing it onto people who do not care is simply not worth it. You are wasting your time, this is real life. Some people will simply not want to care. It is their choice and sometimes that choice will not match yours.
The people I have so-called converted where people who actually were interest to know more. If you push it on people who are not interested then you risk being that annoying person who comes off as an activist or ideologue.
In my experience all the good arguments in governments that change, big companies making money etc are still too abstract to people.
But i have found one argument that at least made women and older men with daughters think about it. Stalking. With reverse image search and stupid people finder apps and ai that can estimate how you look now based on an old picture and vice versa, stalking got soooo easy. Anyone can just secretely take a picture of a girl they find interesting in public and find her social media profile and see where she usually hangs out etc. (Of course also all other genders get stalked - this is just the most known example).
That can work, but it could go the other way too. We’ve already seen scaremongering claims like “right to repair will allow creepy car mechanics to stalk your location”, “encryption is used by criminals”, “local image scanning prevents child abuse”, etc.
I emailed you, but wanted to reply here that I love this! I don’t have much to add as I’m having the same problem with my own project trying to make privacy easier for people like, say, my friends and family. They have to really WANT it to go through all those inconvenient steps of changing to alternative products. Even getting people invested in changing their app settings is hard enough!
I think the below commenter is right that people will start to care more when they see what’s going to happen with their data under the new administration (in the U.S., at least). We all thought it was a good trade-off for free and cheap products, and soon we may be faced with our data being used to target us personally.
The only thing I can think of is, have you tried sending info about your sites to relevant news outlets, newsletters, etc.? I got a little traction from being mentioned in two newsletters: Cory Doctorow’s newsletter and the DeleteMe newsletter Incognito. I’m planning on mailing out print press copies of my free book later in May…I have a PR friend who will be helping me with that.
OMG your book is amazing! You actually sent me a summary version before, and I’ve just downloaded the full one. I’ll add it to my Calibre library and share with others!
I love that foreword about the town square - “Are we in paradise yet?”
We should work together - you’re right your book covers a lot of the same ground as my website, but just better written and better researched lol
I sometimes wonder if NordVPN has done more for the privacy cause than anything else, purely for the sheer amount of advertising.
But most of their claims are false. And how does it do anything for privacy. And if you say obscures your ip address.
It certainly make me feel safer against big tech snooping. Is obscuring your IP address not useful? I genuinely want to hear the arguments for and against VPNs. And if they’re not effective what are better ways we can protect ourselves?
VPNs hide your IP from your ISP and anyone they share that information with. Here in the UK ISPs keep a record of every internet connection you make and pass it on to the government and perhaps others. Using a VPN here means that instead of them knowing every single website you visit they just know you are using a VPN (or Tor, or a proxy etc if that’s what you’re using). All they can tell from that data is what time you’re active online and how much data you upload/download, not which websites you’re visiting.
The websites that you connect to at the other end can still determine who you are by means other than your IP address, like information that your machine presents to them which is unique. VPNs don’t protect against this.
A VPN is like a private courier. What the recipient does with the delivered message (and what you’ve put in it) is out of the courier’s hands.
My first recommendation would be don’t call people normies. Not using a pejorative to refer to your subject even in private goes a long way towards being able to think about them more clearly. I’m not scolding you, I don’t care how you think about people but if you really want to get people to care about privacy the same way you do then it’s important to avoid stigmatizing them straight out of the gate so you can understand what is important to them.
I’d abandon the adbusters model of “here’s how you can stick it to the man and all you’ve got to do is change your entire life!” It reads as performative and relies on the false assumption that disorganized, individual opposition can lead to change. Instead, revise your message to focus on first recognizing the hostility of the information space around us and taking an appropriate posture.
I would also abandon any mention of self hosting. If you’re trying to get people to clear their cache and turn on adp and lockdown mode throwing self hosting in the mix is absurd. Oh yeah, and as a long time user and contributor to open source software, treating it as a privacy and security panacea raises a lot of red flags.
From the perspective of an old man with a lot of experience, the website has high school/college student energy. That’s not bad per se, but it may be working against your stated goals.
I’ll change the normie thing in the post - that was a mistake to use that term regarding privacy knowledge.
How could I reshape the message to be more about the hostility of the information space? Where would you start? I do talk about elections being swung, but since I’ve dumpted all billionaire-owned social media (and newspapers/tv news) then I’m actually not in a good position to write specific stories about hostile info. Your guidance is welcomed!
You’re mostly right about self-hosting, but in my ‘normie’ journey (I’m using it correctly there) into self hosting I’ve found that there are actually a few wins that non-techie people can achieve: Jellyfin, Syncthing and Calibre. They all give back some data sovereignty. but I suppose until I can explain that, it’s probably best not to even mention it.
As for the student energy vibe? lol fair. I’m rubbish at design, and probably so immature that my mental age stopped then 😂 In time, and if I can get any funding, I will pay someone to help with marketing and design. Someone quoted my £1200 to get some better visuals on there, but I just cannot afford that atm.
One thing I would like to do is gamify the process of changing away from big tech, but I’m not sure how to do that. Perhaps some web games baked into the site?
I’m not suggesting you treat the word normie as a slur against some group, but that it betrays a type of thought process that will ultimately work against you. If you want to understand why, compare it to my generation’s equivalent: sheeple. The word is intended to express how people are concerned with what everyone else is doing, not on the consolidation of power after the fall of the Berlin Wall or the reliance of Nordic social democracies on the immiseration of the global south or the removal of tassels from flags or the reemergence of lemuria. The language creates an out group and invites the reader (or listener) to join the in group. It’s not useful for understanding what people outside your circle think about data or privacy because it assumes what they think broadly and its context provides the specifics of what they think.
That’s all just to clarify that it’s not a no-no word, but a word that asserts a premise that probably needs to be examined and rejected if you want to have success in your stated aim.
As far as shifting the message, I’d actually avoid talking about election conspiracy or any other conspiratorial use of data. Most people recognize the surveillance state. You can just talk directly about the way people’s information flows into the hands of data brokers and from there into the state surveillance system. People are already under the impression that they’re being tracked, just give them a way to impede it.
“You can stop yourself from being tracked, here’s how:” is gonna be a lot more effective than trying to convince people that they’re being tracked for the purposes of election manipulation.
You have a section about that but it’s way too far down and you need to lead with it. Of course that also means putting together straightforward steps for accomplishing that task that cover all current versions of android (yes including the bobo vendor specific versions), windows, macos and ios.
I feel the need to be clear that I wasn’t trying to be rude when describing the overall vibe as student. There’s nothing wrong with being a student and I don’t think it indicates immaturity at all. A few specific elements that contribute to me calling it that are the white on black text, anti corporate imagery with overtones of incitement and use of hot colors like red instead of cool colors like blue.
Those things make me think student because they’re the elements of a flyer or band tee instead of an informational pamphlet. The reason that comes across as student is that together they say “I’m freaked out/excited and you should be too!” Which is not something that helps your stated goal of helping everyday people become more aware of the importance of data privacy.
I chose the word student to describe it because i had hoped it would convey all that and some measure of how “crank” a lot of that messaging strategy comes across.
You don’t want to be ranting in the street, handing out flyers or selling newspapers if you’re worried about actually reaching people.
I’d avoid gamifying privacy. It’s kind of a masters tools situation.
good points, well written.
On the conspiracy point: Would it help to distinguish between standard use of micro-targeting (flooding the zone with shit and targeting swing voters) and foreign gov interference?
I find both to be shocking, but perhaps the latter is more conspiracy like. And the latter requires the misuse of the RTB system (e.g. the Russian military paying to pose as advertisers to get access to the RTB data), whereas the former is just an ugly byproduct of using the RTB system legally.
Tell them how governments, employees and scammers buy from data brokers the data collected from apps in their phones to surveil, blackmail or scam them. Do a research and send them a good summary with the links. When a told my brother in law about this, he was stunned. He’s still using his phone as always lol, so don’t have too much expectations.
I’ve had a bit of success with this - a cousin for example was shocked by a report I sent him about the RTB system - but I worry that if I send too many of those kinds of info then people will think I’m some kind of conspiracy theorist. 😱
Maybe start by not calling them “normies”.
You’re right. I replied to someone else about this - I’ll change the post.
Hard disagree.
What else? “Ignorant and inexperienced consoomers” doesn’t sound very nice…